art director + designer
 
 

REBRAND

Create a sense of nostalgia around Nerds Rope to connect to an older demographic. It's not just candy for kids, it's a 90s thing.

MANIFESTO

Remember...renting your favorite movie on VHS?...Playing with your food at recess?...The excitement of a bag of candy on Halloween? We pull you back to that time when life was easy. We are that piece of childhood that keeps you ties to your childhood memories. 

Classic 90s memories. Frosted tips were the shiznit. *NSYNC over the Backstreet Boys. Take a chill pill. With one glimpse we take you back. We keep you tied to those memories you never want to forget.

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EXPERIENTIAL

These interactive games would feature childhood classics like snake, and connect four.

Commuters can also access these games on their phone via hotspots supported from the interactive boards.

 
 

LIMITED REPACKAGING IN VHS TAPES

 
 

P R I N T

 
 
 
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