Create a sense of nostalgia around Nerds Rope to connect to an older demographic. It's not just candy for kids, it's a 90s thing.
Remember...renting your favorite movie on VHS?...Playing with your food at recess?...The excitement of a bag of candy on Halloween? We pull you back to that time when life was easy. We are that piece of childhood that keeps you ties to your childhood memories.
Classic 90s memories. Frosted tips were the shiznit. *NSYNC over the Backstreet Boys. Take a chill pill. With one glimpse we take you back. We keep you tied to those memories you never want to forget.